Jack White’s Instrumental Song Used in Coke Ad

Jack White, lead singer and guitarist in the White Stripes and The Raconteurs, is apparently ‘disappointed’ with Coca Cola after they used an instrumental of his new Bond movie song in one of their ads without his prior knowledge or consent.

His new song is a duet with Alicia Keys and was supposed to be held back for the new 007 film, Quantum of Solace. He was stunned that its ended up sound tracking  for Coke Zero.

In 2006, the White Stripes front man did write a song specifically for a Coca Cola ad, defending accusations of selling out by saying he was interested in writing music in a new way:

“I certainly wouldn’t want a song that I’d already written to be used on a commercial,” he told the NME, “That seems strange.”